The revolutionary DuraShutter offers a durable competitive advantages over other brands like low delivery times made possible with an innovative CRT technology.
David Blachley, DuraShutters founder and product developer has innovated a comprehensive portfolio of shutter brands to capture market share within the blind and shade market category with an unprecedented 1-3 day delivery capability. The specific brands fill primary market categories such as Custom, DiY-RTA and OEM-commercial market categories.
A completely new fabrication process was innovated to simplify the complexities found with traditional shutter fabrication if the goal of Faster, Better, and Cheaper was to become a reality.
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Mission statement:
Create a Better, Cheaper, Faster Shutter brand and call it DuraShutter.
As a result of many years of experiences, hard sought product and patent development efforts, the United States Patent office in Washington, DC has issued patents from David’s intellectual property patent pending, and provisional patent portfolio.
United States Patent No. 6,622,433, No. 6,854,211, and No. 7,055,231
That vision became a reality and in late 2005, David sent a sample of his new DuraShutter design to an old and trusted friend Neil Wolfer at Ai Sales Inc., national distributor of window covering component to get
Neil’s comments on DuraShutter. Neil’s was so impressed with DuraShutter he immediately committed to take on DuraShutter Custom as the exclusive national market development and distribution.
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Neil hurried to create a distribution and low cost fabricator program so the small to mid size blind and start-up fabricators could get into DuraShutters with little inventory purchase requirements (low start-up cost) so he could make an official market introduction of DuraShutter Custom at the 2006 international window covering trade show in Tampa Florida.
With a few months of preparation and pre-show marketing efforts, Ai Sales Inc. produced an overwhelming response that resulting in the largest number of new shutter distributors-fabrication set-ups in the history of the window covering industry a single year.
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